Over a long period of time, we as a company have had an interest in undertaking several initiatives that take a green responsibility, but where the hell do you start? We are of the belief that all measures towards a greener world are welcome and necessary - a little is also good! However, we cannot stand alone, and that is why we are a member of 1% for the Planet.
As a member, we undertake to donate 1% of our gross turnover to environmental improvement initiatives - this means that when you shop with us, you automatically support the movement's non-profit environmental and climate organisations.
Your purchase contributes to green initiatives
Our donation goes directly to relevant non-profit organizations authorized by 1% for the Planet. For us, membership makes sense as we, together with other companies and individuals, get the opportunity to contribute to green work. At the same time, it gives you as a customer the opportunity to make a purchase that contributes to green measures.
Briefly, 1% for the Planet is a global movement started in 2002 by Yvon Chouinard (Founder of Patagonia) and Craig Mathews (Founder of Blue Ribbon Flies) . Their intention was to create a movement that can help fund environmental organizations so that together they can be a valuable resource for solving the world's problems. This is done, among other things, through advice on strategies, networking between companies and non-profit organizations and certification of donations.
Today, the movement consists of a global network of thousands of companies, individuals and organizations working towards a better future. As a company, you undertake, as mentioned, to donate 1% of gross sales, which is then distributed to approved non-profit partners. These work within six key subject areas: climate, food, land, pollution, water and wildlife.
Read more about 1% for the Planet